Tag Archives: book launch

“I Drink on the Job” – DONE! Off to the Printers..


Charlie Demonstrating Screwtop Sniffing Technique!

My book is done – off to the printers! I received the Author’s Proof copy in the mail yesterday of “I Drink on the Job: A Refreshing Perspective on Wine” and I went through it thoroughly – found a few typos, but I felt it was good to go – Onward!! So do I feel relieved? Well kinda, let me explain:

First of all, now that the book is done, now I have to sell it! Oh, you mean these things don’t just sell themselves, shouldn’t I just sit back and wait for the royalty checks? After talking with quite a few first time authors, this myth was quickly erased for me. Marketing, promoting and selling a book today is a jungle – you gotta go out there with your machete and cut through all the brush in order to get to your sales paradise. I’ve been talking up the book for about a year now (according to my estimate, the book was finished about 8 months ago!) and I even held a pre-launch through Adams Morgan Main Street, a non-profit that was interested in having me speak at their monthly wine tasting. My formal “Launch” is on Wine Library TV on Monday, February 15th in a few weeks, but I still have pretty wide open plans.

I’ve signed up to be one of the wine seminar speakers at various wine and food festivals in the DC area including Great Grapes, Virginia Wine Showcase, and many more in Virginia and Maryland. The DC Intl. Wine Festival no longer has wine seminars, but I will be attending (still waiting for my Trade/Press pass, what’s up with that DC Fest??). I’m talking with various local wine retailers (a few national chains too!) and wine bars for events as well. When I charged speaker’s fees for wine tastings before, I cut out so many charities who couldn’t afford my services, now all they have to do is purchase a minimum number of books and they have an event to go!

I REALLY strained my sciatic nerve really bad lifting weights this week, and I can barely walk without wincing in pain – ouch!! I think that injury is related to stress – I had too much on my mind when I hit the gym and I hit it a bit too hard. If someone says you can’t be “over” motivated, they’re flat out wrong – I’m capable of losing a limb without noticing when I’m pumped up..but I really need to take it easy at my age (40+ – that’s all you need to know!), I have to be the turtle, not the hare..

OK, back to watching the snow fall in DC and wondering how to market my first book – questions like “where should I do a book tour?”, “will wine bar events sell books?” and “did I price my book right?” are all floating happily in my brain – think I’ll relax in front of the fire tonight – Cheers!

Charlie “I Drink on the Job” Adler

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